Generation M: Young, Affluent, and Muslim! Last year, Oreo built on the message of community and giving, by running an ad. How can you build a great Ramadan marketing campaign in 2020? Our data revealed that not every week of Ramadan is … Vodafone Campaign Breaking the Barriers of Ramadan 2020 Records [Case Study] The whole world has been suffering from a shock due to the spread of the Coronavirus pandemic and the negative effect it had caused on every aspect of our life. Like many “bacon flavored” products, the chips don’t actually contain any pork, but the packaging, aimed at the average bacon consumer, did not make this clear. by turning on the “Do Not Disturb” option or using an app to help with mindfulness. Our data revealed that not every week of Ramadan is necessarily a time when people are browsing and buying. It is a month that centers around food, hunger, compassion, social solidarity, and sharing. 2020’s video focused on the way that Muslims across the globe would have a very different Ramadan from the usual, staying apart from family members, friends and neighbours. Even after Ramadan, retailers see more web traffic as well as more sales than before Ramadan. Apart Not Alone | Ramadan 2020 Campaign. If you’ve run previous, campaigns, it’s important to reconnect with those shoppers. Ramadan shows decidedly different buying pattern. With more than 1.6 billion Muslims celebrating Ramadan in 33 countries, the season offers exciting opportunities for advertisers. Blaise has helped Fortune 500s and start-ups build comprehensive content marketing strategies from the ground up. Ramadan is a month when Muslims worldwide engage in a physical fast and spiritual contemplation. However, this year, things are slightly different due to Covid-19. How can you create. Ramadan Campaign 2020 May 8, 2020 Events News School Events Comments Off on Ramadan Campaign 2020 Today is the blessed day of Friday in this blessed month of Ramadan, please donate to the Ramadan Campaign and share this opportunity with others. He loves figuring out how technology can tell better stories and foster relationships. Ramadan is the holiest month in Islam and it is starting on 24 April in 2020. travelers who are visiting family for the month, or some travelers may be thinking about booking a vacation post-Ramadan. By knowing what your customers need for Ramadan, you can create more personalize, Dozens of countries around the world observe Ramadan. should be targeted to the customer base most likely to shop during the Ramadan period. Unfortunately, the marketing message ended up being offensive to many Muslims, some of whom took to social media to respond. We’ve seen this before – during family holidays. The resilience and hope are unparalleled, possibilities endless. Dubai’s Ramadan campaign to feed millions amid Covid wins awards. With nearly 2/3rd of the world’s Muslim population living in these countries, the Islamic holy month is one of the … Ramadan is a month when Muslims worldwide engage in a physical fast and spiritual contemplation. Before Ramadan, we could expect groceries, décor, and home. These numbers may be influenced by travelers who are visiting family for the month, or some travelers may be thinking about booking a vacation post-Ramadan. Eid Mubarak.” Another urges customers to, “Treat yourself from Eid to Eid.”. Ramadan may be a lucrative time for marketing; however, planning and launching a marketing campaign during Ramadan can also be more expensive than at other times of the year. The question, then, is what happens after Ramadan? Image. Had Tesco or Pringles run the ad by actual Muslim consumers, they might have realized their mistake and chosen another flavor to promote with their Ramadan display. ... You can personalise your marketing campaigns further by engaging Muslim influencers. Opportunity Snapshot: Retail Media’s Moment, 2. Apple, meanwhile, offered an ad that wasn’t an ad, either. Now, it’s time to start putting plans in place for your upcoming Ramadan marketing campaign 2020, and for exceptional results, brands need a well-rounded marketing strategy. Surf Excel This Holi, let colors bring us together! Best in Class: Twitter Ramadan 2020 marketing campaigns Brand communication took a special turn through Ramadan this year. Be respectful. Dozens of countries around the world observe Ramadan. The season ends with a holiday called Eid al-Fitr, one of two major holidays celebrated by Muslims around the world. The Quran, which is Muslims’ guidance book, was also revealed during Ramadan to the prophet Muhammad, who was said to have fasted throughout this holy month. Muslims who observe Ramadan fast from dawn to dusk. It is also one of the busiest marketing seasons across the world, especially in the Muslim world — the Middle East, Asia Pacific, and Southeast Asia. The Eid Al-Fitr will take place after this period. This year, experts believe that coronavirus will likely have an impact on travel plans. Even after Ramadan, retailers see more web traffic as well as more sales than before Ramadan. The firing of cannons to signify the start and end of the daily fast during Ramadan is an ancient tradition that began hundreds of years ago. Ramadan shoppers are likely to be looking for things that help them observe Ramadan – and those purchases vary by time period. They symbolize breaking the fast and are eaten daily – in the evening with a glass of water. As one of the most important periods of the year for Muslims, Ramadan has become a key period for marketers who want to connect with Muslim shoppers. As part of the Ramadan campaign, Ooredoo Group released its annual Ramadan commercial with a very distinctive message to usual. April 25, 2020. May 11, 2020. The Eid Al-Fitr will take place after this period. For instance, most companies in the Middle East region boost advertising spend during the holy month by up to 20 percent. When the holy month does start, those patterns become even more prominent. Who can forget Tesco’s 2015 campaign in which the brand advertised Smoky Bacon Flavored Pringles with the message “Ramadan Mubarak” in an aisle display near the East London Mosque, one of the world’s largest places of worship for Muslims? Qatar Red Crescent Society (QRCS) has inaugurated its annual Ramadan campaign for the year 1441 AH under the theme of 'It is Better and Greater in Reward". When people are having their first meal after the fast, no one is thinking about shopping. While fasting requires great discipline, Ramadan is considered a joyous time and followers often congregate with family and friends. Ramadan 2020 Marketing Before we get into various aspects of marketing during Ramadan we should mention that this year, Ramadan 2020, will take place starting April 23 in the evening and end May 23 in the evening. The Peninsula. ... You can personalise your marketing campaigns further by engaging Muslim influencers. Ramadan Day 11 May 4 2020. Since they are with their family and friends during Iftar and Suhoor, phones are usually their primary way to research and buy. However, that doesn’t turn into traveling bookings until late in the month and after Ramadan. MLC increases your global reach and advertising value with multicultural audiences. Surf excel’s 2019 Ramadan ad shows how we … Social media usage also increases, particularly at nighttime, peaking at around 3 AM with a 20% increase. any customers who previously shopped with you and opted in for further communications. USD500000 Goal START a Fundraiser Donate Now No one should be without food in 2020, but in a place like the Gaza Strip where 2 million people live under blockade, 80% rely on international assistance just to eat. State of the Global Islamic Economy Report, The Islamic finance sector has $2.5 trillion in total assets, Food and beverage leads Muslim spend by category at $1.37 trillion, The modest clothing and apparel sector is valued at $283 billion, Media and entertainment spend is approximately $220 billion, The travel industry enjoyed $189 billion in spending, Spending on pharmaceuticals is around $92 billion, Cosmetics for Muslim markets are valued at $64 billion, It signifies the beginning of each month on the Muslim lunar calendar, including Ramadan and the first day of. “It is our busiest time of the year,” Safiya Baharune at Islamic Relief in London told the BBC. Ramadan 2020 Marketing. Aspetar launches 'Healthy Ramadan' campaign . Data collected by Webpals, Inc. in 2019 supports this conclusion. ), which signifies the completion of the month-long fast. In 2020, the global pandemic disrupted most plans to celebrate Ramadan. Ramadan 2020 Marketing: Same Theme and Concept in Every Advert Since the whole world has gone into quarantine and many people started cooking, started using Tiktok, and talked about how bored they are. You may also want to target specifically by region. Much like Christmas and Thanksgiving for Western cultures, there are various religious symbols that will help brands incorporate Islamic elements into marketing activities to better position themselves and attract more customers. AdWeek – Your guide to the Retail Media Ecosystem, 3. Since people can feel lethargic from fasting throughout the day and sleeping less at night, work productivity may suffer and some business decisions are usually postponed. Traditionally a month of reflection, fasting, and prayer, this holiday is observed by Muslims around the world. Here’s what we’ve learned. The Second Half of Ramadan = Conversions. Brands create special Ramadan collections and even in 2020, when celebrations were disrupted by the pandemic, Islamic goods and fashion items remained high on Ramadan shopper’s lists. Ramadan is about family and prayer first and foremost. What is Ramadan? Ramadan Day 15 May 8 2020. marketing campaigns is extremely high, but only if the ads are relevant to the holiday itself. Normally, when we think of Ramadan, we think of sharing and community. This iconic symbol is reminiscent of a time when clocks and watches were nonexistent, and many brands have found creative ways to incorporate the cannon into their marketing materials and advertisements. Ramadan Day 14 May 7 2020. Consumers shifted to greater online activity, and brands had to quickly adjust their plans to reach consumers virtually. ... Ramadan is the month where everyone comes together. You may also want to target specifically by region. The caption reads, “May the magical occasion of Eid Al-Fitr steer you closer to your dreams. Desktop sales in the Middle East are extremely strong. Ramadan Day 16 May 9 2020. Industry News and Original Contents about the Global Muslim Markets. It’s not a time when shoppers are necessarily looking for deals. In the third week of Ramadan, sales rise almost 50% when compared to the baseline. May 11, 2020. can play an important role in whether shoppers notice the ad or not. Best 2020 Ramadan Campaigns from the APAC region Ramadan is the best month for APAC marketers to flex their creative muscles. Dates are commonly found in Ramadan advertising campaigns, part of Islamic tradition since the religion’s origins. 2020 Ramadan Campaign has raised USD0 out of their goal of USD500000. How to Build Ads That APAC Valentine’s Day Shoppers Will Love, Digital Marketing in 2021: 6 Trends APAC Marketers Should Prepare for, Chinese New Year 2021: Marketer’s Guide to Prosperity in the Year of the Ox, 11/11 in Greater China and Southeast Asia: What Happened in 2020 and Our Predictions for 12/12, Singles’ Day 2020 Recap: 6 Global Shopping Trends, This is How Luxury Fashion Brands Must Prepare for Festive Season Shoppers, Ecommerce Is Booming in Asia Pacific – Reach the Right Audience with Intent Data, 1. Make your Ramadan marketing 2020 effective with these easy steps. , as we’ve seen with Oreo and Apple above. The last ten days and nights hold even more significance as Allah shows great mercy to His creation. This year we experience a very different Ramadan apart from each other, but this doesn’t mean we are alone. The value of its targeted projects is over QR 119 million , and the number of those targeted is expected to reach about 2.4 million people. Ramadan may be a lucrative time for marketing; however, planning and launching a marketing campaign during Ramadan can also be more expensive than at other times of the year. Emerald Motors featured the iconic Mercedes logo partially in shadow, so it appeared as the crescent typically associated with Ramadan. We’ve seen this before – during family holidays, mobile purchases and traffic always go up. Brands create special Ramadan collections and even in 2020, when celebrations were disrupted by the pandemic, Islamic goods and fashion items remained high on Ramadan shopper’s lists. Qatar.