He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Ask your professors for a recommendation and get them to sign up for LinkedIn as well. 19. Directly link each project to your website and include team members when applicable. For another perspective on LinkedIn for students, check out this informative infographic: Infographic Source: California College San Diego. Most people thought that only professionals/employees should join LinkedIn. First of all you will see that I created this using first-person perspective, which I recommend you do as well. Part 4: What Else to Put in Your LinkedIn Profile. Most of the time students do not have a lot of experience to display. Linkedin can help educators, students and provides a safe place for educators to network. The summary section is almost overlooked while the person is logging in. The more branding that you can create, the more distinct your LinkedIn profile will look and the higher your chances will be that you may get contacted as a passive candidate. There are many other things you can do on LinkedIn, likejoining LinkedIn Groups, utilizing their publishing platforms, adding volunteer experience, certificates you hold, etc. It also helps to give context to your LinkedIn profile, demonstrating your passion for what you do. You talk about who you are, what you want to do, and what you bring to the table, all of this that you hinted at in your Professional Headline. Watch video . Fill it up with keywords that not only show off what you did but also provide evidence of what you are capable of that aligns with your objective. Within a LinkedIn Group, members post and comment on discussions. *** I am currently looking for an entry-level Sales & Marketing Position in the International Sales or Marketing division of a Technology Manufacturer in Japan. So to leverage the power of LinkedIn as a student, you must have a compelling LinkedIn profile that can grab the attention of professionals available on the platform. Go to your LinkedIn profile page in edit mode, and click the blue Add sections bar under your profile summary. In the podcast, as here, Ill recommend that you edit your LinkedIn profile on a computer or browser, NOT the app, as there are still a few things (most notably your cover image that appears at the top of your profile) that you can not upload from the app, at least not from their current iPhone version. Search for other students on LinkedIn or alumni that you know and see what they used. Start adding student sections to your profile now. Thats a great question that you have. But once you have narrowed this down, you could create a Headline Profile that says, for pure example, UCLA 19 Graduate. 2. Interested in Sales Position in B2B E-Commerce. As you can see, the more narrow a title you put down, the more you will get noticed for your ideal position. Your summary should be the same. Emphasize your professional skills in the Skills section. Have you ever thought exactly what LinkedIn is? Following relevant influencers on LinkedIn helps to put a range of interesting content in your feed, which you can then share with others when you think it adds value. Linkedin is not equivalent to Facebook, Twitter, YouTube, or MySpace. And How to Get it Right, Top 10 Ways How to Get More Connections on LinkedIn, How Much Does Email Marketing REALLY Cost? It was the addition of that Accounting class which actually got me my first job. and think about what you enjoy doing, what your passion is. Potentially interested in the Financial Market? But at some point, as you suggest, you want to be able to paint your own picture. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). First, there are a few things you might want to take into consideration. All of this profile data allows you to best find other people who work at certain companies or for certain organizations, and equally allows YOU to be found by those that might be interested in working with you. However, LinkedIn is more professional than any other social network out there, so before you start connecting with anyone and everyone, youll want to take a step back and first build out your profile following my recommendations below. There are lots of places to show your volunteer work on your LinkedIn profile. On the right, in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications. Just getting started on LinkedIn or looking for ways to improve your presence? I think its a great idea so employers can get a better sense of what a student does and doesnt know (beyond just seeing how many years theyve been in school), but I was wondering how many courses you would suggest adding? A UT student posted a photo on Twitter that showed a professor standing in front of a whiteboard that displays a racial slur, targeting Black people. Creating a LinkedIn account helps students connect with professionals, other students, and their professors. To add your edX certificate directly to your LinkedIn profile. Instead of using the generic Id like to add you to my professional network on LinkedIn message, tailor each request. Thank you for this article. Needless to say that is a great resource, but its not always easy to find but easy to get lost in the content. It strengthens and extends existing networks of trusted contacts and provides a means to In Name, enter the name of the course or program. College students too can try to get as many recommendations as possible to increase their employability. I believe you are right. Be sure to describe what you did with each organization. I am a Yale graduate and an expert resume writer and Im offering 25 LinkedIn profile reviews for $25 each. Students are different from typical LinkedIn professionals - with less work experience to add to their profiles. But the Summary on LinkedIn is what people see and read more of, as the job description is below the page fold on most monitors. Engineering? While most non-profits realize the benefits of Facebook, YouTube, and Twitter, far fewer organizations fully realize the inherent power of LinkedIn. But I didn't know the LinkedIn can help marketing strategy. For instance, I am an engineering student, but I also want to add a leadership course and show that I have studied abroad. For instance, in my resume (before there was LinkedIn this was all that we had) I mentioned that I was looking for an entry position in Sales & Marketing but that I had also studied Accounting. However, I utilize my experience to showcase my branding adjectives: passionate and taking initiative. A professional LinkedIn profile should include the basics such as your real name, professional profile photo, and headline, location, and the industry you work in. You can use the Projects section (originally created for students to share projects they completed at university) to highlight products, services or other projects, such as the podcasts listed on Jay Baers LinkedIn profile. LinkedIn is the preferred method for recruiters to research potential candidates for a position, making it the ultimate networking tool and a must-have for all student pharmacists. In addition to my education in Asian Studies, I minored in Art History, where I undertook two different internships during school breaks at the Whitney Museum of American Art and the Museum of Contemporary Art in Los Angeles. (Back in October, my teammate Erin shared another great resource for background images. Also in that summary, create a bulleted list of skills: soft, technical and professional (dont just say it, Showcasing Organizations in Your LinkedIn Profile - dummies Neal resides in Irvine, California but also frequently travels to Japan. Creating a LinkedIn account helps students connect with professionals, other students, and their professors. A believer in learning by doing, I plan to spend my summer after graduation at the International Christian University in Tokyo in their intensive Japanese summer school program. This is because, compared to a lighter social network like Instagram, LinkedIn members are more reserved and not as open in general (although there are many open networkers on the platform, but best to start conservatively). High Tech? Go to your LinkedIn profile page in edit mode, and click the blue Add sections bar under your profile summary. SA-1, Student Rights and Responsibilities. Once you have decided on a location and industry, it would be ideal if you can think of the type of work that you want to do. LinkedIn is the top online site for professional, social and career networking. I am currently a Junior at Amherst College where I am majoring in Asia Studies and plan to graduate in May, 2020. By capturing accomplishments in real time and publishing them on the LinkedIn network, members catch the eyes of other professionals - colleagues, recruiters, and hiring managers - and find one another for networking opportunities. In this case, your well-written LinkedIn summary is a good way to attract the attention of your prospective employer and encourage him to read your profile.The first paragraph may describe your personality and potential. A college student's go-to guide on what to post on LinkedIn, and how to establish yourself as an emerging talent in your industry. Heres a classic video of how LinkedIn describes their own social network: First of all, as with anyone else I consult with, you have to ask yourself what your LinkedIn objective is. Remind the contact you are reaching out to where you met, or explain why you want to connect. The site functions as an online directory of individual professionals and organizations, and facilitates the process of professional networking without having to leave your office. In much the same way it would be listed on your rsum, don't forget to feature your study abroad experience on your LinkedIn profile. ORGANIZATIONS: Have you joined any clubs at school or outside? Go ahead and start by putting down a location and industry where there are a lot of jobs that you might be interested in. The 7 Components of Email Marketing Cost, What is a Fractional CMO and Why You Might Consider Hiring One, Copyright 2021 Social Media & Influencer Marketing Speaker, Consultant & Author - Powered by Creative Themes. Moreover, they can also receive job email alerts on LinkedIn. And if you are not sure, that is OK as you can always change it later. Admissions ofcers and employers often see volunteer experience as just as valuable as paid work. But before creating one, you need to ask yourself what are your LinkedIn objectives? Become an employee advocate Some of these may actually be industries in themselves. 7 KPIs To Measure Your Content Marketing Performance, 9 Types of Blogs That Can Make You Money Today. Keep your writing readable but specific to your industry. But, how do you know which section is the best place to put it. Note that when asking for a recommendation, mention your branding and make sure that those things you want showcased are. LinkedIn Help - Add Sections to Your Profile - How do I show more of my professional accomplishments and interests on my profile? Then, browse the available sections and select a section to add to your profile. Michael Vander Lugt . Employers want to see it as an evolving online CV. A good LinkedIn student summary may comprise an anecdote mixed with the character traits like a patient learner, good listener, problem solver and so on. Even if youve only worked part-time at Dominos Pizza for a few months, put it in your profile: You never know when someone is looking for talent that has experience in the restaurant industry, right? Quick Tip: You can rearrange the sections of the profile to highlight your strongest sections. After this, you can put things like education, certifications, and even community service/volunteer work. When you first create your profile, or when you edit it as you read through this blog post, there are at a minimum a few things that you need: As recruiters and others looking to network on LinkedIn usually initially target people by 1) geography and 2) industry, you first have to decide where you want to work and in what industry you want to work in. Beyond the basics, you can also include your certificates, work, and volunteer experiences, and even join LinkedIn Groups and utilize their publishing platforms. One of our favorite LinkedIn summary examples, perhaps not surprisingly, is from Jeff Weiner, CEO of the company: Internet executive with over 20 years of experience, including general management of mid to large size organizations, corporate development, product development, business operations, and My LinkedIn profile is here: http://www.linkedin.com/in/brendabernstein, Address304 North Cardinal St.Dorchester Center, MA 02124, Work HoursMonday to Friday: 7AM - 7PMWeekend: 10AM - 5PM. You headline is the first thing that people will notice in your profile. All students and student organizations are subject to the rules of the student conduct system and Board of Governors Policy No. Letting Companies Find You Today, a large number of organizations look for talented candidates on social networking platforms like LinkedIn. Try to contact former alumni. Moreover, they can also receive job email alerts on LinkedIn. The new section will appear on your profile and you can adjust your profile settings to control who can see these sections. Starting today, were helping our members showcase a wider variety of accomplishments on LinkedIn profiles. Thanks for this article. However, if you are utilizing LinkedIn for your future career management, you have come to the right place! Alot of what you articlate is good for WAHM's re entering the workforce or anyone with blanks to fill in. Legal jargon and keywords are helpful for law students creating a LinkedIn profile. For kicks and giggles, let me write a summary of how I may have written my LinkedIn Headline Profile and Summary if I could turn back the clock (not to brag but for the sole purpose of giving you all more advice and sample matter on the subject to help you generate more ideas): Amherst College 20 Graduate. Obviously if you plan to live elsewhere after graduation, that city should be the one you put down.